Plans and Reports of Advertising and Institutional Communication

• Institutional advertising campaign, any activity oriented and ordered to the dissemination of a common message or objective, aimed at a plurality of recipients, that uses a paid or ceded advertising medium and is promoted or contracted by any of the agencies of the General Administration of the State.
• Institutional campaign of communication, non-advertising communication to spread a message or common objective to a plurality of recipients.
• The annual advertising and institutional communication plan will integrate all the institutional campaigns that, whatever their duration, the General Administration of the State and its affiliated agencies and entities plan to carry out throughout the year.

• Committee on Advertising and Institutional Communication. It is an interministerial collegiate body, attached to the Ministry of the Presidency, Justice and Relations with the Courts through the Secretariat of State for Communication, responsible for the planning, technical assistance, evaluation and coordination of publicity and communication activities of the General Administration of the State and other entities belonging to the State public sector.

The Commission on Advertising and Institutional Communication must draw up an annual advertising and communication plan that will include all the institutional campaigns planned by the General Administration of the State and its affiliated entities.

The plan should contain:

• objective
• foreseeable cost
• implementation period
• communication tools used
• sense of the messages
• addressees and
• Affected bodies and entities.

The Government must draw up an annual publicity and communication report which includes all the institutional campaigns carried out under the Act, their amount, the awardees of the contracts concluded and, in the case of publicity campaigns, the corresponding media plans.