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  1. Inicio
  2. Advertising
  3. Planning
  4. Planes e Informes de Publicidad y Comunicación Institucional
  1. Inicio
  2. Advertising
  3. Planning
  4. Planes e Informes de Publicidad y Comunicación Institucional

Plans and reports of publicity and Institutional Communication

Information from institutional publicity campaigns and communication promoted or recruited by the General state administration and by other entities that are members of the public sector.

Concepts

  • Institutional campaign advertisingany activity aimed and ordered to a message or common goal, led to a number of recipients, use a paid advertising support given and should be encouraged or contracted by any of the agencies of the General state administration.
  • The institutional communication campaignadvertising, communication to disseminate a message or common objective to a number of recipients.
  • Annual Plan of institutional communication and publicityintegrate all institutional campaigns that, whatever their duration, provides for developing throughout the financial year the General state administration and its agencies and entities on secondment.

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Regulatory policy

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The body concerned

  • Commission on publicity and Institutional Communication. It is a collegial body, the ministry of the presidency, justice and Relations with the courts through the state secretariat for communication, responsible for the planning, technical assistance, assessment and coordination of activities of advertising and communication of the General state administration and other entities that are members of the public sector.

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Plans

The commission on publicity and Institutional Communication annually must develop a plan of publicity and communication which will include all institutional campaigns that provides for the development of the General state administration and its entities connected.

The plan should contain:

  • objective
  • estimated cost
  • implementation period
  • communication tools used
  • connection message
  • recipients
  • agencies and entities affected.

Relationship of plans issued.

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Reports

The Government should develop an annual report of publicity and communication that includes all institutional campaigns carried out under the law, its amount, the executors of contracts and, in the case of advertising campaigns, media plans.

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